What are Data Insights to Professional Visualization Users?



Po-Ming Law, Alex Endert, John Stasko

 External link (DOI) 

 View presentation:2020-10-29T14:20:00ZGMT-0600Change your timezone on the schedule page
2020-10-29T14:20:00Z

Exemplar figure — What is insight? We interviewed 23 professional visualizations to learn about their perceptions of data insights.

Fast forward

Direct link to video on YouTube: https://youtu.be/c2-clCLop8A

Keywords

Human-centered computing-Visualization-Visualization theory, concepts and paradigms

Abstract

While many visualization researchers have attempted to define data insights, little is known about how visualization users perceive them. We interviewed 23 professional users of end-user visualization platforms (e.g., Tableau and Power BI) about their experiences with data insights. We report on seven characteristics of data insights based on interviewees' descriptions. Grounded in these characteristics, we propose practical implications for creating tools that aim to automatically communicate data insights to users.