Best Paper Award

Affective Visualization Design: Leveraging the Emotional Impact of Data

Xingyu Lan, Yanqiu Wu, Nan Cao

Room: Plenary-1

2023-10-24T03:00:00ZGMT-0600Change your timezone on the schedule page
Exemplar figure, described by caption below
The image has 3 panels: (i)examples of affective visualization design projects; (ii)six identified genres of affective visualization design projects (interactive interface, video, static image/painting, installation, artifact, event), and (iii) the design space proposed by this work, showing WHERE to apply affective visualization design, WHAT design tasks it undertakes, and HOW to perform the design.
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Information Visualization;Affective Design;Visual Communication;User Experience;Storytelling


In recent years, more and more researchers have reflected on the undervaluation of emotion in data visualization and highlighted the importance of considering human emotion in visualization design. Meanwhile, an increasing number of studies have been conducted to explore emotion-related factors. However, so far, this research area is still in its early stages and faces a set of challenges, such as the unclear definition of key concepts, the insufficient justification of why emotion is important in visualization design, and the lack of characterization of the design space of affective visualization design. To address these challenges, first, we conducted a literature review and identified three research lines that examined both emotion and data visualization. We clarified the differences between these research lines and kept 109 papers that studied or discussed how data visualization communicates and influences emotion. Then, we coded the 109 papers in terms of how they justified the legitimacy of considering emotion in visualization design (i.e., why emotion is important) and identified five argumentative perspectives. Based on these papers, we also identified 61 projects that practiced affective visualization design. We coded these design projects in three dimensions, including design fields (where), design tasks (what), and design methods (how), to explore the design space of affective visualization design.